BAIJIU
A Sleeping Dragon in China
Sichuan is the home of Chinese Baijiu. Located in the southern part of Sichuan, Luzhou has been recognized historically as the „Baijiu City”. Baijiu making in Luzhou has a history of more than 1 000 years.
Since the Ming Dynasty, over 36 Baijiu workshops had gradually been consolidated and futher developed as an enormous national enterprise. It is there Luzhou style Baijiu being invited and the first Baijiu company owns the„Double National Treasures”honour.
Founded in Ming Dynasty, the 1573 cellar cluster was awarded as the „Key National Relic Conservation Unit” in 1996, the first Baijiu company achieved this honor. In 2013, the number of 1 619 cellars, which have over a century of history, 16 historic Baijiu making workshops and the 3 types of aging caves wewr shortlisted for „Key National Relic Conservation Units”. All of these tremendous achievements are unprecedented and most importantly, the history and heritage Luzhou Laojiao posessed are „alive ” and still we personally experience.
Within Baijiu itself, 70% market share is taken by Luzhou style brands and without doubt Luzhou Laojiao is the leader in his important style and has been acclaimed as the „Founder of Luzhou style”. Similar to single malt whisky, it has been commanded great respect from drinkers and it also symbolizes the pinnacle of Baijiu´s quality. Luzhou Laojiao truly is „aristocrat of Baijiu”
Luzhou Laojiao has been inherited the fine craftsmanship of making Luzhou style Baijiu for hundreds of year, creating the quintessential and peerless Luzhou style. Despite owing a strong historical heritage, we don´t sit still but as a company we strive for creative innovations for launching new products to meet the ever – changing consumer demands.
Flowing all the way the mountains of the Qinghai – Tibet plateau, the crystal – clear pure snow water flows into Luzhou´s water cycle of 76 rivers and streams. This water is then extracted from our historic Longquan Well,
providing a water that is rich in minerals, and the perfect degree of hardness that facilitates the healthy growth of enzymes that is vital to creating the highest quality Baijiu.
In 1996, the State Council announced that the 1573 cellar cluster as the „Nation Key Historical Conservation Unit”. In 2006, owning to the fact that it has greatly contributed the world civilization, the Chinese government had chosen the National cellars to enroll into the shortlist for „World Cultural Heritage”.
In 2013, Luzhou Laojiao′s 1,619 cellars (which all individual cellar has more than century of history) and 16 wine making workshops were entered the list of „Nation Key Historical Conservation Unit”.
The first of the Baijiu production begins with planting of ´red glutionous sorghum ´, the traditional grain used to distil strong aroma Baijiu which only grows in the south of Sichuan province.
With an insistence on preserving traditional methods and processes, we only use the highest quality single source red sorghum selected from our 200,000 acres of plantations. Since 2001, Luzhou Laojiao has implemented the plantation standard for ´organic sorghum´ from soil
to harvest, in order to safeguard product safety and sustainbility while delivering purity of taste.
It is the Aroma of Nature from organic red sorghum grown in the ′Golden Triangel of Baijiu ′ to the natural water we use..Our distilation process extracts the very best nature has to offer.
The Aroma of Craft
It is the Aroma of Craft from craftsmanship and blending techniques that take essences throughout differebt ages fuse them together into an unforgettable aroma.
The Aroma of Time
It is the Aroma of Time from
fermentation in fermenting pits that
have been in continuous use for
over four centuries, retaining
the aroma of every previous batch
produced to enrich next time.
Aging is necessary in getting in the Baijiu mature. Newly maade Baijiu could be too spicy for the palate and after aging, the spiciness is removed and replaced by smooth and mellow taste. Luzhou Laojiao owns 3 types of natural caves : Chunyang Cave, Drunken Weng Cave and Longquan Cave. Air movement within the cave is slow, temperature is consistenly at 20°C, humidity at 80% respectively. Such environment is conducive to the striving of micro – organism and liquor aging. In addition, the storage vessels are made in clay and it also facilitataes the interaction of liquor with air ( owing to the fact clay is low in material density).
Luzhaou Laojiao brands are covering more than 50 countries and places.
Goujiao 1573 AOCE, is a commemorative product that is the result of Luzhou Laojiao strategic collaboration with Australian Open.
Guojiao 1573 is now the designated spirit for Australian Open and it also represents that Baijiu is taking a significant step for internationalization and projecting a contemporary image targeting overseas consumers.
A product pays tributes to our „Double National Cultural Heritage”. Our National Cellar cluster was recommnended
for „Key National Heritage Relic Unit” (in 1996) and our art of craftsmanship (in 2006) for „National In-Tangible
Heritage”. Guojiao 1573. Spirit of China is specially made, when on the palate, i tis soft and mellow with high degree
of purity. The product resonates with traditional Chinese culture and i tis loved by drinkers with discerning taste.
Prestigious and premium Chinese Baijiu brand which is well – regarded as the benchmark for highest quality.
Guojiao 1573 Cellars (fermentation pits) has been identified as the „Nation Key Cultural Relics” for presevation. First
being used in 1573 and has been continuosly using till now, the original site of the Cellar cluster is well preserved
and still in operation. In conjunction with our art of craftmanship (which had also been recommended for the
„National Non-Tangible Cultural Heritage” shortlist) Guojiao 1573 is well regarded as a Baijiu icon localyy and overseas.
With more than 400 years of continuous operation and art of craftmanship being inherited for 23 generations,
Guojia 1573 has become an elegenat, soft and mellow style of liquor with exquisite quality. Being the benchmark for
highest quality Baijiu, Guajiao 1573 has represented tha pinnacle of Baijiu craftmanship and the discerning taste of consumers.
THE OLDER THE PIT, THE BETTER THE FLAVOR. Like a seasoned pan, the pit takes on flavor from repeated use.
Our oldest pits were created in 1573. And 1 619 of our pits are at least a century old. No other distillery can create baijiu
of such complexity. The Cellar was built by the three legendary 17th inheritors of traditional brewing craftmanship Li
Youcheng , Zhao Zicheng and Zhang Fucheng.
Finely selected from the region of Luzhou, Sichuan Province, the red glutions sorghum is fermented in the historical
fermentation pits and finally blended to the perfection. Before releasing, i tis bottled in an exquisite Chinese clay
bottle. Owning to the fact that the clay bottle has low material denisty, the liquor kept in the bottle can actually
„breath” and in a certain extent, connecting with air. It is there for rightly claimed as a „living Baijiu”.
Luzhou Laojiao Antique Edition
Specification: 500ml, 52%
The luzhou Laojiao Antique Edition is created using traditional Chinese Baijiu production methodologies and bottled in an exquisite clay bottle reminiscent of our past. The low material denisty of the clay bottle also allows the Baijiu to ′breathe ′, making it a living Baijiu.
Tasting Notes: An aroma of toasted sesame oil and fermented soy. A rich and umami body with notes of nuts, dark chocolate, and sour cherry. White pepper on the finish.
Specification: 500ml, 52%
′Te Qu′ represents the highest quality of our standard Qu series. Luzhou Laojiao Te Qu is an outstanding product that is the combinded effort of six national level brewing masters.
Tasting Notes: The aroma is dominated by honey, liquorice, and tropical flavours like sweet papaya and overripe mango. Sweet and fruity to start with a long, nutty finish.
Luzhou Laojiao Tou Qu
Specification: 500ml, 52%
′Tou Qu′ is second to Te Qu in terms of quality in our standard Qu series. Tou Qu is a sweeter and gentler Baijiu intended for casual drinking.
Tasting Notes: The nose balance umami and fruitiness, with hints of almond extract and apricot. Starts with a burst of pineaplle and liquorice in the mouth and finishes with the fiery tingle of Sichuan peppercorn.
Luzhou Laojiao Er Qu
Specification: 500ml, 52%
′Er Qu′ comes third after Te qu and Tou Qu in terms of quality our standard Qu series. Due to its affordable price point, i tis known as ′the people′s Baijiu′.
Tasting Notes: Pineapple, lychee, and banana leaf on the nose. Contains notes of grape skin, apricot, and white pepper. Almond and stone fruit come through in the finish.
